
Scholl Website Migration: Accelerating Cloud Adoption with AWS
When Scholl, a globally recognised healthcare brand, needed to modernise their infrastructure as part of a private equity carve-out by Yellow Wood Partners, they turned to us for a seamless migration of their 101 global websites to AWS.

The Client
Scholl, a global leader in footcare, faced the complex challenge of migrating 101 global websites as part of a private equity carve-out from Reckitt-Benckiser.
Scholl required a trusted partner to handle the technical complexities of their Cloud migration while ensuring minimal operational disruption. Their goals included:
Migrating 101 websites and associated domains from Reckitt-Benckiser to AWS
Establishing a secure, scalable multi-account AWS environment with disaster recovery capabilities
Rebuilding fragmented Jenkins CI/CD pipelines into modern workflows
Reintegration of legacy CMS images into scalable infrastructure
The Challenge
Scholl’s Cloud migration project presented several challenges:
- Legacy Infrastructure
The websites were hosted across fragmented environments with undocumented DevOps pipelines that lacked standardisation or documentation due to multiple architects’ involvement over time
- Complex CMS Systems
Legacy CMS applications required cloning and reintegration into new CI/CD workflows without compromising functionality
- Operational Risk
Ensuring zero downtime during migration was critical for maintaining Scholl’s global customer experience
- Tight Deadlines
The migration had to be completed swiftly without taxing Reckitt-Benckiser’s technical teams or resources
Our Approach
We adopted a structured and collaborative approach to ensure a successful migration:
Foundation Set-up
- Created a master AWS Organisations account for Scholl, enabling simplified multi-account management
- Integrated Azure Active Directory with SSO and MFA for streamlined access control
- Deployed AWS Control Tower with security guardrails, alerting mechanisms, and governance policies
- Provisioned segregated accounts for backups and disaster recovery to ensure resilience against data loss
Pipeline Rebuild
- Reverse-engineered undocumented Jenkins CI/CD pipelines and refactored them for modern DevOps standards
- Integrated dynamic pod autoscaling within EKS to optimise performance and resource utilisation.


CMS Image Reintegration
- Cloned legacy CMS images and redeployed them into containerised environments on EKS for improved scalability and resilience
Validation & Testing
- Conducted rigorous testing to ensure compatibility, reliability, and performance across the migrated websites


Deployment & Cut-over
- Executed a seamless switchover with zero downtime, ensuring uninterrupted service for Scholl’s customers globally
Post-project
- Provided ongoing monitoring and optimisation to ensure long-term operational success

Our Solution
By combining technical expertise with strategic planning, we delivered a future-ready solution for Scholl:
- Seamless migration of 101 websites and associated domains to AWS Elastic Kubernetes Service (EKS)
- Refactored Jenkins CI/CD pipelines to meet modern DevOps standards with dynamic pod autoscaling on EKS
- Reintegration of legacy CMS images into containerised workflows for improved scalability and resilience
- Built-in security, automation, and governance frameworks using AWS Control Tower to support Scholl’s growth ambitions
Our Results
The migration delivered measurable benefits that aligned with Scholl’s business objectives:
Improved Resilience & Scalability
- Modernised infrastructure capable of handling increased traffic globally
Optimised Costs & Maintenance
- Reduced operational overheads through automation and streamlined workflows
Enhanced Security & Governance
- Strengthened data protection through advanced AWS security features
Seamless Transition
- Zero downtime during migration ensured uninterrupted customer experience
By partnering with Cloud Elemental, Scholl achieved a resilient digital foundation that empowers them to innovate without being constrained by legacy systems.
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At Cloud Elemental, we specialise in untangling complex legacy systems and delivering tailored Cloud solutions that drive business success.
Whether you’re planning a private equity carve-out or looking to modernise your existing infrastructure, our team is here to help.


Scholl Website Migration: Accelerating Cloud Adoption with AWS
How Cloud Elemental helped a leading energy provider optimising its Cloud-based trading platform with scalable, secure, and automated Cloud solutions.

The Client
Scholl, a global leader in footcare, faced the complex challenge of migrating 101 global websites as part of a private equity carve-out from Reckitt-Benckiser.
Scholl required a trusted partner to handle the technical complexities of their Cloud migration while ensuring minimal operational disruption. Their goals included:
- Migrating 101 websites and associated domains from Reckitt-Benckiser to AWS
- Establishing a secure, scalable multi-account AWS environment with disaster recovery capabilities
- Rebuilding fragmented Jenkins CI/CD pipelines into modern workflows
- Reintegration of legacy CMS images into scalable infrastructure
The Challenge
Scholl’s Cloud migration project presented several challenges:
- Legacy Infrastructure
The websites were hosted across fragmented environments with undocumented DevOps pipelines that lacked standardisation or documentation due to multiple architects’ involvement over time
- Complex CMS Systems
Legacy CMS applications required cloning and reintegration into new CI/CD workflows without compromising functionality
- Operational Risk
Ensuring zero downtime during migration was critical for maintaining Scholl’s global customer experience
- Tight Deadlines
The migration had to be completed swiftly without taxing Reckitt-Benckiser’s technical teams or resources
Our Approach
We took a structured and collaborative approach to ensure a successful migration:
Foundation Set-up
- Created a master AWS Organisations account for Scholl, enabling simplified multi-account management
- Integrated Azure Active Directory with SSO and MFA for streamlined access control
- Deployed AWS Control Tower with security guardrails, alerting mechanisms, and governance policies
- Provisioned segregated accounts for backups and disaster recovery to ensure resilience against data loss

Pipeline Rebuild
- Reverse-engineered undocumented Jenkins CI/CD pipelines and refactored them for modern DevOps standards
- Integrated dynamic pod autoscaling within EKS to optimise performance and resource utilisation.

CMS Image Reintegration
- Cloned legacy CMS images and redeployed them into containerised environments on EKS for improved scalability and resilience

Validation & Testing
- Conducted rigorous testing to ensure compatibility, reliability, and performance across the migrated websites

Deployment & Cut-over
- Executed a seamless switchover with zero downtime, ensuring uninterrupted service for Scholl’s customers globally

Post-project
- Provided ongoing monitoring and optimisation to ensure long-term operational success
Our Solution
By combining technical expertise with strategic planning, we delivered a future-ready solution for Scholl:
Here’s how we did it:
- Seamless migration of 101 websites and associated domains to AWS Elastic Kubernetes Service (EKS)
- Refactored Jenkins CI/CD pipelines to meet modern DevOps standards with dynamic pod autoscaling on EKS
- Reintegration of legacy CMS images into containerised workflows for improved scalability and resilience
- Built-in security, automation, and governance frameworks using AWS Control Tower to support Scholl’s growth ambitions
Our Results
The migration delivered measurable benefits that aligned with Scholl’s business objectives:
Improved Resilience & Scalability
- Modernised infrastructure capable of handling increased traffic globally
Optimised Costs & Maintenance
- Reduced operational overheads through automation and streamlined workflows
Enhanced Security & Governance
- Strengthened data protection through advanced AWS security features
Seamless Transition
- Zero downtime during migration ensured uninterrupted customer experience
By partnering with Cloud Elemental, Scholl achieved a resilient digital foundation that empowers them to innovate without being constrained by legacy systems.

Ready to transform your Cloud Infrastructure?
Let’s discuss how we can help you achieve your Cloud goals with our expertise and proven methodology.